Over the past few months there has been a growing trend amongst the UK nation to remain in the UK for their holidays this year. This trend is actually more of a prediction. As a result, businesses that are based in Dartmoor and Exmoor are gearing up for what is expected to be a massive staycation boom.
The staycation phenomenon that is expected to sweeping across the UK will have a huge impact on business that is in the specific tourist area, but also will affect businesses further afield, such as towns for supermarkets and other essential shopping.
In case you didn’t already know, the term “staycation” is when you take a vacation in your home town or country, rather than visiting a different country abroad. This trend is taking hold more as we become busier and have less free time. This can be seen as a positive thing for the economy, since it means more people are able to work their way through a particular issue (getting a job, starting a business, raising capital) without having to take that vacation.
Covid 19 and the pandemic together with the uncertainty and risk that is been associated with the lockdown has been the main reason for people deciding to holiday at home in the UK this year. Both Dartmoor and Exmoor experience huge numbers of tourists during the summer season. The concern this year is that the area will become overrun with tourists. Although the economy and financial income for businesses will be welcome, the wear and tear on the natural countryside will certainly take its toll.
It is not only the current lockdown situation that is causing people to decide to remain at home this year. The focus for most of the UK has been to look online for solutions. This is been a big boom for businesses and especially small businesses that would otherwise not be seen or known about. These small businesses that are located in the Dartmoor and Exmoor regions are now seeing an increase in inquiries. Therefore the staycation trend is on the rise because of the Internet, which provides a unique opportunity for small businesses to get business seen online. The key to getting your small business (and yourself) have seen is to become active online. Post regularly on your company’s Facebook page, Twitter account, LinkedIn profile, and other available platforms. By posting regularly, you’ll build trust and gain a “presence” online.
The staycation trend also explains why consumers are taking the holidays longer. Consumers are saving money by staying home instead of traveling to see family members and friends. The end result will be that we as a society will have more disposable income. The resulting business opportunities will lead to increased home-based productivity and, in turn, more job creation. This, of course, will lead to more jobs in the future, and therefore a better economy.